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Ο Joel Strong διαθέτει έναν από τους πιο δημοφιλείς λογαριασμούς με διασημότητες στο Instagram, αλλά στην πραγματικότητα εκείνος δεν βγάζει ποτέ και κανέναν φωτογραφία.

Αντ ‘αυτού, αυτό που κάνει ο Strong είναι να δημιουργεί περίεργες σκηνές με γνωστά πρόσωπα σε όλη την πόλη της Νέας Υόρκης, προσθέτοντας στη φωτογραφία τα αποκόμματα των κεφαλιών των διασημοτήτων σε σώματα άλλων ανθρώπων!

Και με τις φωτογραφίες της Twiggy να ψωνίζει και της Beyoncé να οδηγεί ένα μηχανοκίνητο αναπηρικό αμαξίδιο, σχεδόν κάθε ανάρτηση στο λογαριασμό του Instagram, προκαλεί σάλο από σχόλια.

Ο καλλιτέχνης που ζει στη Νέα Υόρκη, χρησιμοποιεί τους ξένους, τους φίλους, ακόμη και όσους γνωρίζει στο dating site Tinder, για να δημιουργεί τις αστείες φωτογραφίες του.

Ο λογαριασμός στο Instagram, που ονομάζεται mydaywithleo, έχει τεράστια απήχηση και ήδη μετράει 156.000 οπαδούς. Ο Strong κέρδισε επίσης μια θέση στη λίστα του Rolling Stone με τους 100 καλύτερους λογαριασμούς στο Instagram.

Ακόμη, ο Strong ανέλαβε μια σειρά εκστρατειών μάρκετινγκ και αθόρυβα «φτιάχνει» ένα ισχυρό brand και επιχειρήσεις για τον εαυτό του.

Το έργο ξεκίνησε απλά ως ένα αστείο με την κοπέλα του και το πρώτο «θύμα» του ήταν ο Leonardo DiCaprio. Τώρα, τα πρόσωπα με τα οποία ασχολείται περιλαμβάνουν από την Kylie Jenner έως τον Κιμ Γιουνγκ Ουν!

Δείτε ένα μέρος της δουλειάς του

The faceless bodies in Strong's shots are a mixture of unknowing subjects, people he has approached, and people who have approached him. Unknowing subjects pose difficulties for Strong, whose photos rely on careful positioning. "Sometimes I can sit somewhere for an hour or two waiting because it's difficult to line it up as people are walking by," he told Business Insider.

Fashion bloggers, models, and fans often reach out to Strong and ask to participate in his project. He's even had fans recognize him while he was working and ask to be photographed.

One unusual way that Strong recruits participants is through Tinder, an app traditionally used for those seeking dates and hook-ups. He posts his artwork and contact information in a profile on the app, hoping to find other users who might be interested in posing for a photograph. Last year, he met and photographed 14 people he had found through Tinder. "It's actually been a pretty good fallback place to find people to meet," he said.

Strong generally hits the streets with 4-5 cutouts on hand, so he's ready for any opportunity that presents itself. When Business Insider spoke with him, he was about to leave his house with a Kendall and Kylie Jenner double-head cut-out, a Robin Williams cutout, and a few Golden Girls cutouts.

His photos have caught the eye of some of the celebrities whose faces he's borrowed, despite the fact he rarely tags them in his Instagrams. After posting a picture of "The Wonder Years" cast members Fred Savage and Josh Saviano, he was astonished to see Savage comment "Yes!!! I made it!"

"I was like, 'No f**king way,'" Strong said. "It was really Fred Savage and he had been following me and saw his face pop-up."

Strong's been hired by numerous marketing campaigns. Most recently, he worked on a project with EDM artist Diplo and his record label, Mad Decent. At the request of the acclaimed rapper and producer, Strong created a stop-motion dancing video of Diplo.

Strong's work is structured around various series, such as #mydaywithart or #mydaywithbey. He's currently in the middle of a series called #mydaywithkardashianstakingselfies.

He's also on Snapchat under the user name "mydaywithleo." Strong says Snapchat allows him to be "a little bit more informal and personable." He updates Snapchat several times a day with behind the scenes perspectives on this work.

Fans of @mydaywithleo can look forward to big things ahead, as Strong plans to eventually create a full-length music video.